There are enough reasons to fret over the current situation. There are about a few hundred articles already over how badly COVID has affected the global economy and how small businesses should be prepared for the worse. We’re not here to contribute to that.

In the wake of COVID-19 pandemic, we have observed that brands are either cutting back on their marketing costs or are being more active than ever to engage their audience during these difficult times.

Expansion is a big step for any company. It takes considerable amount of time and effort. But the overnights you pull, the blood, sweat and tears you shed, they’re all worth it in the end.

“How to dominate a market? Create one!” “Red Bull gives you wings.” Sounds familiar? Isn’t this phrase still fresh in our minds? That’s the effect of this brand.

Starting a business is not a cakewalk. As time flies, trends change needs change. For instance, a cyber café would have been an excellent business avenue, if you travelled back in the early 2000s that is. It is definitely not the need of the hour right now.

The COVID-19 pandemic forced us to rethink our “normal” way of functioning. We, as social individuals, were forced to sit at home and adapt to different ways of confronting our regular activities. Meetings became video conferences.

The COVID-19 pandemic forced us to rethink our “normal” way of functioning. We, as social individuals, were forced to sit at home and adapt to different ways of confronting our regular activities. Meetings became video conferences.